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Zoosk announced a 20% increase in organic installs as a result of cracking down on fraudulent ad traffic.The app is a new case study for the mobile analytics company TUNE.
Mike Bandar, Robyn Exton, Meet Group’s Justin Gerrard and Charreah Jackson sat on a panel discussing all things PR. Rise in Influencer Marketing & Celebrity Endorsement 2017 has seen a real rise in influencer marketing within the dating industry – with Jemma Lucy, co-founder of Dating Ink one of the best examples.
The Visitors Section, which kept track of both visitors to your profile, as well as profiles you had looked at, has been removed from the site and app.
In a blog post, OKCupid explained “Without the distraction of visitors, you can now focus on the people who like what they see on your profile and really want to get to know you,” the company reasoned.
“And when you’re focused on those people, your chances of higher quality connections improves.” The change has already been met with much negative feedback on social media.
Greg Blatt to hand reigns of Match Group to Mandy Ginsberg Match Group has announced the appointment of Mandy Ginsberg (currently CEO of Match Group Americas) to the role of Chief Executive Officer of Match Group, effective .
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People love giving their two cents to others when it concerns something they presume themselves to be an expert in. Read Full Article In the sea of fitness information out there, it's easy to get lost in a whirlwind of crap. If you've been searching for the best first date tips ever assembled, you've come to the right place!
IAC CEO Joey Levin will become Chairman of the Match Group board of Directors.
In other Match News, last week Match UK ran a pop-up shop in London where singles could check out 3D printed models of real website members.
The custom geofilters were specially designed for those sitting at ‘The Singles Table’ and apparently resulted in a 60% increase in downloads compared to the prior hour.
Over 1,500 people saw the filters, with around 10% using them on their own photos.
Alex Harrington, SNAP CEO explained “We’ve learned that a digital currency payment option would better serve our global user base, allowing easier access to the premium features and functionality of our live video platforms.