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The movie star opened two more locations - one in Dallas, Texas and a second in Lexington, Kentucky.
Jennifer Garner arrived to the bash in a colorful summer dress from the line.
The Legally Blonde actress chose a navy, white and yellow floral pattered number; the look is the 0 NET-A-PORTER X Draper James Embroidered Magnolia dress.
Reese styled her flirty frock with neutral bow tie heels and hoop earrings.
It's what led me to helping women really understand who men are ... A friend and I used to laugh that the men we were looking for were really women's personalities in men's bodies.
Back then, I didn't know how true our little joke was.
The former Alias star, 45, wowed in the NET-A-Porter X Draper James Pineapple halter dress, which retails for 0.
Molly Sims chose the same dress as Ava, opting for the red version.
Reese, 41, and Ava, 17, dressed in pieces from the collection for the Beverly Hills event on Tuesday.
Reese Witherspoon's Draper James brand has been running for a mere two years, yet Net-a-Porter has already snapped it up.
In May, Reese announced on Instagram that Draper James is now available in 15 Nordstrom department stores across the US as well as
Reese is mom to three kids: Ava and Deacon, 13, with ex husband Ryan Phillippe and four-year-old Tennessee with husband Jim Toth.
Rachel Zoe arrived to the event looking stylish, although not in designs by Draper James.