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Some said she didn’t think she fit their stereotype.
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To that, Exton responds by saying user traffic is growing 30% per month.
But she declined to disclose how many users that translates into or any other details. “It’s about simplifying how to talk to girls.” A sentiment, straight men could probably agree with as well.
During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.
Most of the women mentioned using Tinder, but said they disliked how they had to base decisions about potential dates on a single photo and then swipe the screen to either like or reject them.
“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.
I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.
In general, the crowd favored Ok Cupid, which features wordy profiles that give users a better sense of individual personalities. Only about half of the women in the room had heard of Exton’s app.
No one had tried it, but everyone was excited by the prospect of a different type of dating app.
“Everyone wanted to the see the social aspect,” she said. More articles about dating and gay life are available in a blog.
For Exton, one of the most challenging parts of creating Her was finding investors.
Dating apps specifically for gay women are limited.